The Age has once again maintained its lead against its main competitor nationally, with a cross-platform readership of 4.56 million, according to Total News Publishing figures released by Roy Morgan today.

The Age has cemented its place as the nation’s second most read cross-platform masthead after The Sydney Morning Herald and is ahead of its main competitor The Herald Sun by 328,000 readers. 

As The Age’s investigative journalism, daily news and premium lifestyle coverage helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending December 2024 show that one in five Australians chose The Age to stay informed.

The Monday to Friday print edition recorded an average issue readership of 252,000 – up 3% compared to last quarter – while Saturday’s print edition recorded 381,000 readers. 

Across The Age and the Herald, readers turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a cross-platform readership of 2.3 million. 

The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.59 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is part of the subscriber strategy. 

Meanwhile, Traveller recorded quarterly growth of 2% with 1.67 million readers.

Good Weekend recorded an average issue print readership of 657,000, while Sunday Life recorded an average issue print readership of 348,000 and Domain recorded readership of 457,000. 

“That our audience remains so strong is a testament to the excellent work of our reporting teams, who continue to break news that leads the national agenda and tell exclusive Victorian stories worth paying for,” said The Age editor Patrick Elligett.

Nine’s Total Publishing assets reach a de-duplicated audience of 15.877 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+ for the 12 months ending December 2024. All audience data is based on the last 4 weeks averaged over the 12 months to December 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, February 24, 2025