Pedestrian Group, ANZ’s largest youth-focused publishing group, has promoted Rachel Tikey into the newly created role of Chief Commercial Officer, a position that will see Tikey lead expansion into new markets and launch new products; including web3 vertical The Chainsaw and other products in development with parent company, Nine.

Under Tikey’s guidance, the Pedestrian Group commercial department, which includes the national teams of Strategy, Sales, Projects and Ad Operations, has delivered back to back years of notably high revenue growth, and several industry award wins.

Pedestrian Group’s CEO, Matt Rowley says: “If you’ve worked with Rachel in any capacity you will know what a commercial force she is. She has a gift for figuring out how different people can work together productively, crafting the most talented team in the industry. Rachel is the perfect person to commercially lead Pedestrian Group through its next set of opportunities and evolution as a business.”

Rachel Tikey said: “I love Pedestrian Group and feel incredibly fortunate to work alongside the talented minds in this business. It is a privilege to take this next step in my career with brands that inform and entertain young Aussies like no other.”

Tikey is an established leader and works with the wider media and advertising industry as a non-executive director for UNLTD’s Little Colossus (MOOD TEA), has held multiple senior roles at Pedestrian Group and previous roles at Pandora, ARN and SCA. 

She will commence her role as Chief Commercial Officer at Pedestrian Group effective immediately. 

*About Pedestrian Group*

Pedestrian Group is Australia’s leading youth-centered publisher, reaching a unique audience of more than 4.16 million Aussies per month, and more 18 to 39-year-olds than any other publisher. It is home to PEDESTRIAN.TV, The Chainsaw, VICE Australia, Refinery29 Australia, Lifehacker Australia, Gizmodo Australia, Kotaku Australia and Business Insider Australia, as well as the Open Air Cinemas. It is wholly owned by Nine, Australia’s largest media company.

*Nielsen Digital Content Ratings, Monthly Tagged, December 2020, All Brands, Text, People 2+, Census

For further information, please contact: 
Caitlin Lynch
Senior Communications Manager
clynch@nine.com.au 

Thursday, December 1, 2022