2GB

Overview:

2GB is Sydney’s number one station – the station Sydney turns to for breaking news, opinions and information on what’s happening locally and around the country. It’s home to Australia’s best-known commentators and the most influential broadcasters: Ray Hadley, Deborah Knight, Ben Fordham and Brooke Corte. On weekends, The Garden Clinic with the Ross family and the Chris Smith Show are two of Sydney’s most popular programs, while the long-running Continuous Call Team bring all the colour and excitement of the NRL to fans across Sydney.

Each program is packed with current affairs, news coverage as it happens, interviews with famous faces from around the world, regular topical segments, finance and sporting updates and great giveaways.

We have a strong, interactive relationship with our listeners – a direct line into the moods, thoughts and opinions of the diverse Sydney community.

If Sydney’s talking about it, we’re talking about it.

Tagline / Call to Action:

Sydney's 2GB
Sydney's Number 1 – 2GB

Target Audience:

People 40+

URL / Destination:

AM873, 2gb.com, 2GB app, DAB+

Brand Language:

Trustworthy, reliable, credible, influential, opinion, 24/7, conversation.

Colour Palette:

PRIMARY
#ee1b2e

R:238 G:27 B:46
C:0 M:99 Y:89 K:0

PRIMARY
#000000

R:0 G:0 B:0
C:75 M:75 Y:75 K:75

Logos:

2GB_Logo_Black

Full Colour - Primary

2GB_Logo_Black2

Mono - Primary

BRAND COLLATERAL:

Letterhead: