Australia's hottest reality TV

Put the power of love to the test

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Love Island Australia is fun, confident, self-obsessed yet self-aware. In 2025, the Islanders were sorely tempted by Love Island’s Wicked Sins as they searched for a true connection – challenged by lust, envy and greed, keeping audiences glued to their screens all season long.

Love Island Australia offers an unrivalled opportunity to connect with young Aussies in an authentic (and fun) way.

Unlock the potential of prime-time television today.

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Our audience

National sensation

Each season captivates with its mix of emotional rollercoasters and unexpected twists. Love Island Australia understands its core audience and matches their consumption habits, resonating deeply with viewers and putting it at the heart of Australian culture.  

Total TV
Audience Demographics

Source: TVMAP VOZ Program Analyser, VOZ Data 4.0 © OzTAM Pty Limited [2023],National, Nine Content, Average Audience, Demo’s as above, Love Island Australia, 27/10/2025-15/12/2025, Total TV, Consolidated 7

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A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Television
Digital
BVOD
Social

Tap into the
Love Island effect

Love Island Australia sponsorships are delivering beyond expectations – driving unmatched brand awareness, engagement, loyalty, and consistently outperforming industry benchmarks.

Source: Gemba Effectiveness Database 2024

Viewers are 202% more likely to be aware of sponsored brands

Viewers are 139% more likely to be interacting with sponsored brands

Viewers are 146% more likely to hold sponsored brands as the 'only brand they would consider'

Powered

Big ideas, for even bigger results

Check out how our partners have leveraged the Nine platform to grow their business

Love Island X bubly

Love Island X bubly

Love Island Australia took bubly's brand messaging to the next level with deep integration, including a brand-themed party, games and a hideaway for two lucky Islanders.   

The result?  

+21% increase in brand awareness 

+14% increase in consideration 

Love Island X Contiki

Love Island X Contiki

Learn how Contiki drove awareness and bookings for its Spain trip, seamlessly integrating the brand into the show’s world of sun, adventure and connection.

The result?  

+100% increase in ad awareness

+70% increase in trust

+54% likelihood to book a Contiki tour

Love Island X Snaffle

Love Island X Snaffle

Learn how Snaffle drove conversion by engaging with the Love Island audience through multiple touchpoints across Nine’s ecosystem.   

The result?  

+67% in Awareness

+267% in Consideration 

More than
entertainment

Love Island Australia continues to be a ratings powerhouse, growing stronger every season.

Cultural relevance

Mass reach

Digital revolution

Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.

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