From island escapes to country charm

Inside The Block's Landmark Season

The Block is heading to a country town for its landmark 21st season. Five new teams will relocate to Daylesford and be challenges to add country charm to five luxury, family-szied homes in a prime greenfield setting. As always, Scott Cam and Shelley Craft are at the helm, bringing their expertise for another season of unforgettable home renovations.

Don’t miss the chance to reach engaged audiences with this milestone season of Australia’s favourite renovation show.

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Our audience

A national sensation

Connect with audiences at scale across Metro and Regional Australia, with proven ratings winner, engaging audiences across all key demographics.

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TotalAudio

Source: OzTAM Metro TV, 5 City Metro, Consolidated 28 (as at 18/05/2024) CYTD up to 18/05/2024, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share. Source: TV MAP OZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL,01/01/24 - 30/04/24, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach by month, When Watched Basis. Roy Morgan Research; people 18+ for the 12 months ending March 2024. OzTAM Live + VOD VPM, CFTA Only & CFTA+SBS+FOXTEL, Weeks 1-20 2024, metric; minutes, includes covieiwng on connected tv devices.  Total Nine Publishing =  nine.com.au, AFR, SMH and The Age (Print & Digital), Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, AFR Magazine, Fin! Horse Racing Fans = Watched any Horse Racing (Reg or Occasionally)

BlockHosts

A total media platform

Spark your next success story

The Block is bigger and better than ever before, meaning there will be an abundance of integration and commercial opportunities.

Powered

Big ideas, for even bigger results

Check out how our partners have leveraged The Block to grow their business

Domain x The Block

Domain x The Block

Learn how Domain partnered with Nine to create a seamless, multi-channel integration across the Block journey and build bold, engaging content that highlighted key property moments.  

 The result?  

118% increase in listing views  
594% increase in total app views  
60% increase in article page views 

McCafe x The Block

McCafe x The Block

Learn how McCafé partnered with The Block to boost consideration by showcasing real ‘on-the-go' moments, using personalised in-show experiences and fun, memorable integrations.  

 The result?  

+15% pts Previous 4 week Purchase  
+14% pts Consideration  
+10% pts Perfection of Quality 

Ford x The Block

Ford x The Block

Learn how Ford leveraged its sponsorship of The Block to showcase its diverse range of vehicles, using engaging Intergrations like Ford Drive Day and a Car Cam series to connect with audiences.  

 The result?  

+15% pts Perception of Trust  
+6% pts Consideration  

Get in touch

More than just entertainment

Align your brand with Australia’s favourite renovation show and tap into a devoted fan base, delivering authentic engagement across key moments.  

Cultural Connection 

Talent Alignment  

Integrated Challenges  

Product Placement  

Viewer Polls  

Consumer Promotion  

Hear from
our experts

We’ve tried to continue to come up with new and exciting homes and possibilities, going from doing little terrace houses, apartment blacks, hotels to country homes and islands which has been one of the reasons to the show’s longevity and success.

Justin Sturzaker
Executive Producer The Block  

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Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.

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