Join us for Season Two, as we unpack thought provoking topics with industry experts, creative minds and marketing innovators.
GUEST SPEAKER
EPISODE ONE
The Extraordinary Cost of Being Dull
In this episode, Liana is joined by Adam Morgan, Founder and Partner of eatbigfish, as they discuss how many brands play it too safe, fail to capture consumer interest, and struggle to differentiate in a crowded marketplace. Hear just how much dull advertising costs a brand — both expensive and ineffective.
GUEST SPEAKERS
EPISODE TWO
Revolutionising Creativity: How Media and Tech Collide
In this episode, Liana is joined by Nilesh Ashra, Founder and CEO of OK Tomorrow, as they discuss Nilesh's vision for harnessing innovation in the creative industry, the role of emerging technologies in storytelling and how brands can navigate the ever-evolving landscape of marketing.
GUEST SPEAKER
GUEST SPEAKERS
EPISODE THREE
Power of Audio: The Art and Science of Sonic Advertising
In this episode, Liana is joined by Ralph van Dijk and Andy Maxwell, co-founders of Earmax Media, as they dive into the fascinating world of sound and its unmatched potential to captivate, connect and convert audiences. From creative approaches to ad targeting, performance metrics, and the role of AI in crafting audio ads, this episode is packed with actionable insights for marketers and media enthusiasts alike.
GUEST SPEAKERS
EPISODE FOUR
VOZ and VOZ Streaming: The Future of TV and Streaming Measurement
In this episode, Liana is joined by Karen Halligan, CEO of OzTAM Australia, to discuss a transformative moment in Australian media measurement. Karen unpacks the revolutionary advancements brought by VOZ and VOZ Streaming, highlighting its ability to combine traditional broadcast and BVOD audience data into a unified data. Together, they explore how this innovation is changing the way advertisers and media buyers approach targeting, reach, and efficiency across screens and platforms.
GUEST SPEAKERS
GUEST SPEAKERS
EPISODE FIVE
Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?
In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.
GUEST SPEAKERS
EPISODE SIX
Insuring the Future: Balancing Heritage and Innovation in Customer Experience
In this episode, Liana is joined by Michelle Klein, Chief Customer & Marketing Officer of IAG, to dive into how IAG is redefining customer experience by blending tradition with transformation.
GUEST SPEAKERS
Looking for more inspiration? Listen in below.
We want to hear from you! If you'd like to share comments about the topics we've covered, or have a suggestion on what we should talk about next, please drop us a line.
