Australia’s Summer Sporting Icon
Charting a New Era of the Rolex Sydney Hobart Yacht Race
Spanning 628 nautical miles of grit, determination and stamina, the annual Rolex Sydney Hobart is one of the world’s toughest and most prestigious yacht races. Each Boxing Day, the Sydney Hobart fleet launches from spectacular Sydney Harbour, navigating Australia’s east coast before braving notorious Bass Strait – known as “the paddock” – to reach Tasmanian waters. With Nine as the new race partner, your brand can set sail with this legendary race to reach all of Australia.
Our audience
One Place to Engage All of Australia
We’re connecting Australians to the heart of the action like never before, with expansive coverage spanning the thrilling race start to the triumphant arrivals, bringing the excitement of sailing to audiences nationwide.
Source: OzTAM Metro TV, 5 City Metro, Consolidated 28 (as at 18/05/2024) CYTD up to 18/05/2024, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share. Source: TV MAP OZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL,01/01/24 - 30/04/24, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach by month, When Watched Basis. OzTAM Live + VOD VPM, CFTA Only & CFTA+SBS+FOXTEL, Weeks 1-20 2024, metric; minutes, includes covieiwng on connected tv devices. Roy Morgan Research; People 14+ for the 12 months ending March 2024. Audience data is based on the last 4 weeks averaged over the 12 months to March 2024. *Nine's Total Publishing Division figure includes:
nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Traveller, Good Food, Fin! GfK Radio360 Ratings, Survey 3 2024, Mon-Sun 5.30am-12MN, Total Radio, Streaming, Cume (000s), Mon-Fri 5.30am-6pm, Exclusive Cume (Commercial Only), AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR. *Source: Triton Podcast Metrics, Nine Radio, Nine Original Content, Downloads, Listeners, April 2024, ^ Source: Triton webcast Metrics, April 2024, Session Starts, Total Listening Hours
A total media platform
Spark your next success story
Discover how you can unlock unmissable impact, across our total media platforms.
Big ideas, for even bigger results
Check out how our partners have leveraged big event sport to grow their business
More than just sport
Since its beginning in 1945, with just nine yachts in contention, the race has grown to include hundreds of maxi yachts and weekend racers from across the globe.
Mass Reach
Live Streams
Extended Content
Innovative Advertising Solutions
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
