Unlock the power of Total Audio solutions with Nine in 2022
Nine's live and local content has never been more effective. From talk radio to digital streaming, podcasts and on demand, Australia’s most powerful and agile audio platform allows brands to reach highly engaged audiences and deliver truly incredible business results.
Talk for a
The way our audiences listen is changing
And we’re changing with them
Here’s what you need to know:
NINE TALK RADIO GfK Survey 4 - July 2022
NEARLY 2 MILLION LISTENERS EACH WEEK
No.1
IN SYDNEY
NO.1
IN MELBOURNE
+0.5%
SHARE GROWTH
+0.5%
SHARE GROWTH
NINE DIGITAL AUDIO - JULY 2022
+9.5m
AUDIO STREAMING - SESSION STARTS
+9.4m
AUDIO STREAMING - TOTAL LISTENING HOURS
+1.5m
AUDIO STREAMING -
CUME
+4.3M
PODCAST DOWNLOADS
+66%
PODCAST DOWNLOADS - YOY GROWTH
+42%
PODCAST LISTENERS - YOY GROWTH
Source: GfK Radio Ratings, SMBP Survey 4 2022, Cume (000s), Market Share %, Mon-Sun 5.30am-12MN, AP10+, Nine Radio - 2GB, 3AW, 4BC, 6PR, unless otherwise specified. Nine Digital. Triton Streaming Metrics, July 1-31 2022, Downloads, Listeners, Cume, Session Starts, Unless otherwise specified.
Great advertising goes hand in hand with premium content – it drives real, measurable results.
Through Powered, our client marketing solutions division at Nine, we’ve upped the game on audio in terms of strategy, creativity of solutions, and measurement of effectiveness.
With this expertise behind us, Nine's Total Audio offering has developed powerful and agile platforms that will allow you to move quickly, reach a valuable target audience and use our stations as a growth engine for your business success.
We’re challenging you to reconsider the commercial possibilities available across Nine's Total Audio platforms.
MARKET LEADING CAMPAIGN CONCEPTS
Brainstorming and working directly with clients.
STATE OF THE ART RECORDING STUDIOS
Recorded and produced in a premium studio environment.
CREATIVE
SCRIPTING
By some of the finest radio creative writers on offer.
SONIC BRANDING
Audio advertising of the future. In a crowded market place, well-crafted sounds are a powerful and effective way to build brand awareness and recall.
BESPOKE JINGLES
We provide music, sound effects – the works. Designed to fit your brand’s personality and target the audience you want to reach most.
TALENT ALIGNMENT
A talent bank of the best professional voice overs in the country. Your brand advocates across Live Reads, Interactive Live Reads, Live Crosses and more.
AUDIO VIGNETTE
Make your brand message sound like the editorial content our listeners tune in to hear. Engage listeners with snackable tips, expert advice or a story-telling narrative.
AUDIO IMMERSIVE
Invite listeners to escape to the sounds of their next adventure & stand out in the ad break with bespoke ‘theatre of mind’ inspired creative across 60 seconds of captivating sound.
BRAND AWARENESS MAXIMISER
We hand over the keys to the castle for 24 hours. Maximise your share of voice and position your brand top of mind with the ultimate brand awareness tool.
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Big ideas make brands famous. And we have a big idea for every budget, underpinned by Australia’s best audio content. Brief us, use us, challenge us. We’re up for it.