Out of the gates with Nine
Your home of the spectacular Melbourne Cup Carnival
The Melbourne Cup is an extraordinary event that brings together the finest elements of sport, culture and tradition.
Dubbed 'the race that stops a nation', the Melbourne Cup transcends sport. It is a national celebration that has captured the hearts and minds of Australians for over 150 years.
In 2024, Nine will provide an unrivalled opportunity to reach more Australians through the Melbourne Cup than ever before.
A sneak peek
Experience the magic of the race that stops a nation
Star-studded hosting line-up
Nine has assembled an unapparelled team of hosts and experts to bring all the action, drama, and glamour to viewers across Australia.
Eddie McGuire
James Bracey
Francesca Cumani
Michelle Payne OAM
Clint Stanaway
Sylvia Jeffreys
Grace Ramage
David Gately
Billy Slater
Tony Jones
Jelena Dokic
Jessica Fox
Our audience
Capture 87% of Australia
An integral part of Australian culture, Melbourne Cup Day is filled with excitement, anticipation and adrenaline as the nation comes to a standstill for our greatest horse race. The Melbourne Cup Carnival on Nine will reach 87% of Australians across Nine's total media assets.
Source: Roy Morgan Research; people 18+ for the 12 months ending March 2024. Total Nine = Nine Digital [nine.com.au, Gizmodo, Kotaku Australia, Lifehacker Australia, Pedestrian.tv, Refinery 29, Vice, Drive.com.au, 9Now], Total Nine Publishing [AFR Print & Digital, SMH Print & Digital, The Age Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW L3I, Sunday Life VIC & NSW L3I, Domain NIM VIC & NSW L3I, AFR Magazine, Fin!, Good Food Digital, Traveller Digital, Domain Digital], Nine Radio Network [2GB, 3AW, 4BC, 6PR], TOTAL Network 9 in the last 7 Days (Ch9, 9Go!, 9Gem, 9Life, 9Rush.
Source: OzTAM Metro TV, 5 City Metro, Consolidated 28 (as at 18/05/2024) CYTD up to 18/05/2024, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share. Source: TV MAP OZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL,01/01/24 - 30/04/24, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach by month, When Watched Basis. Roy Morgan Research; people 18+ for the 12 months ending March 2024. OzTAM Live + VOD VPM, CFTA Only & CFTA+SBS+FOXTEL, Weeks 1-20 2024, metric; minutes, includes covieiwng on connected tv devices. Total Nine Publishing = nine.com.au, AFR, SMH and The Age (Print & Digital), Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, AFR Magazine, Fin! Horse Racing Fans = Watched any Horse Racing (Reg or Occasionally)
Melbourne Cup Carnival
A week-long festival of racing awaits
From Victoria Derby Day to Melbourne Cup Day, Ladies Day and Champions Day, our 360-degree coverage brings every thrilling moment to racing fans, all week long.
Victoria Derby Day, November 2nd, 2024
Melbourne Cup Day, November 5th, 2024
Oaks Day, November 7th, 2024
Champions Day, November 9th, 2024
A total media platform
Spark your next success story
Discover how you can unlock unmissable impact, across our total media platforms.
Big ideas, for even bigger results
Check out how our partners have leveraged big event sport to grow their business
More than just sport
A carnival of anticipation unleashed, and brought to life like never before.
Outside broadcast
Storytelling
Television integration
The largest data footprint
As we embark on our six-year partnership with the Melbourne Cup Carnival, we are excited to bring this national treasure to its new home at Nine.
Ready to find out more? Request a bespoke presentation today.
