Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Connect with Us Connect Link Icon Subscription Cross Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine 2022
Subscribe Subscription Envelope Icon
Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Connect with Us Connect Link Icon Subscription Cross Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine 2022
Subscribe Subscription Envelope Icon
Ninetrade Site Logo
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine 2022

The Sydney Morning Herald and The Age Launch Election-Focused Subscriber Marketing Campaign

The Sydney Morning Herald and The Age Launch Election-Focused Subscriber Marketing Campaign

The Sydney Morning Herald and The Age Launch Election-Focused Subscriber Marketing Campaign

The Sydney Morning Herald and The Age Launch Election-Focused Subscriber Marketing Campaign

The Sydney Morning Herald and The Age have launched an election version of their brand and subscriber marketing campaign, “You Deserve to Know”, as their editorial teams gear up for the Federal Election on May 18.

Initially launched in February, “You Deserve to Know” builds on the “Independent Always” ethos of the Herald and The Age by highlighting cases of public interest journalism where they have led the national conversation.

This next stage of the campaign highlights the role both papers have played in helping the public make sense of the policies, spin and soundbites before casting their vote on May 18.

“The Sydney Morning Herald and The Age have a long history in excellent election coverage and our newsrooms are focused on delivering the news our readers want,” said Chris Janz, Nine’s Managing Director of Publishing.

The campaign is running in market for five weeks.

Using the same design as the first phase of the campaign, the election-themed campaign uses imagery to make its political thrust clear with photos of Prime Minister Scott Morrison and Opposition Leader Bill Shorten.

The campaign was created by Dentsu-Aegis’ With Collective in partnership with The Sydney Morning Herald and The Age’s subscription team. Digital agency Slik executed the campaign on digital and social channels.

Over five weeks, the campaign – designed to emphasise the strength and authority of the Herald and The Age’s election coverage – will run across print, digital display, outdoor and social media.

“We have a large team of reporters on the road talking to voters and candidates as well as coverage coming directly out of Parliament House.”

Tory Maguire, National Editor of The Sydney Morning Herald and The Age, said the team has already kicked into election mode.

“Our audio and video team is geared up for breaking video news and extra episodes of our weekly podcast, Please Explain. I’ll be roping in reporters from the road for Please Explain such as chief political correspondent David Crowe, political editor Peter Hartcher and 9News political editor Chris Uhlmann,” she said.

“We will have our live blog running on big campaign days, coverage of the dollars promised during the campaign, and we’ll also be rolling out a series of policy and politics explainers.

“There will be profiles of the leaders and other key candidates, in-depth reporting from marginal seats, sketches from the road and deep policy analysis.” 

For more information: 
Miranda Ward 
Communications Manager 
miward@nine.com.au 
0450 533 286

Monday, April 15, 2019

More in Media releases

Wimbledon 2022 starts Monday on Channel 9HD and Stan Sport
Wimbledon 2022 starts Monday on Channel 9HD and Stan Sport
Celebrate with TODAY! Australia's longest running breakfast show turns 40
Celebrate with TODAY! Australia's longest running breakfast show turns 40
State of Origin 2 heads up rep round this week on Channel 9HD
State of Origin 2 heads up rep round this week on Channel 9HD
Ninetrade Site Logo
  • Careers at Nine
  • Help
  • Terms of Use
  • Privacy Policy
  • Advertise with Nine
© 2022 Nine Entertainment Company