The Sydney Morning Herald is consistently Australia’s most read news brand with a cross-platform readership of nearly 8.4 million readers, according to the Total News readership figures released by Roy Morgan today

Cementing its place as the country’s most read masthead, the Herald’s readership of 8.36 million is now 82% more than The Daily Telegraph (8.4 million versus The Telegraph’s 4.6 million), in the latest figures in the 12-month period ending June 2022.

As trusted news and analysis becomes more valued than ever, the figures reveal that four in 10 Australians continue to get their news from the Herald, with the masthead also showing strong annual growth of 7% with readers under 35-years-old. The Daily Telegraph, meanwhile, showed a 6% decrease in their year-on-year Total News readership.

The Monday to Friday print edition of the Herald held its readership year-on-year and quarter-on-quarter to 362,000, while The Sun Herald print edition is read by 449,000 people every Sunday. In the last four weeks 1.9 million people on average have read a print edition of the Herald.

Across the Herald and Age, Saturday’s prestigious Good Weekend continues to serve readers with Walkley Award winning features, attracting an average issue print readership of 761,000 and continues as Saturday’s most read magazine insert.

Sunday Life recorded an average issue print readership of 460,000, while Domain continues solid growth, up 10% year-on-year with a print readership of 505,000.

Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.

“These latest figures show that the Herald’s newsroom continues to set the standard for journalism in Australia. It’s a privilege to be able to serve such a vast audience each day. I want to thank our loyal readers for sticking with us and our dedicated team for all their hard work,” said the Herald’s editor, Bevan Shields.

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For more information:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, August 22, 2022