The Sydney Morning Herald is Australia’s most read news brands, according to the first Total News readership figures released by Roy Morgan today.
In a year that has seen the Herald celebrate its 190th anniversary and where trusted news sources are more valued than ever before, the Herald is read by 8.432 million people across print and digital, making it Australia’s most read masthead in the 12 months to June 2021. This is 73% more than its direct competitor.
The Sun Herald grew its print readership by 22% year-on-year and the newspaper is read by 463,000 people every Sunday. Across the Herald and Age, Saturday’s Good Weekend is Australia’s most read inserted magazine, attracting an average issue print readership of 768,000, up 2% quarter-on-quarter. Sunday Life has seen year-on-year growth of 12%, with an average issue print readership of 491,000.
The Total News readership figures – the first to be released by Roy Morgan – show Nine’s mastheads and digital platforms had an unduplicated audience of 12.403 million*.
“These results show that the Herald’s brand of journalism is rewarding readers with fearless, independent news and analysis, especially as NSW goes through one of the toughest periods in its recent history,” said Lisa Davies, Editor of The Sydney Morning Herald.
“We are committed to giving readers the information they need, fearless commentary and analysis to make sense of it all and plenty of stories on lighter subjects to keep them entertained.
“The team at Good Weekend produces the best longform journalism in the country, while The Sun-Herald’s unique mix of news and lifestyle stories ensures readers are treated to an unmatched breadth of content across the weekend.”
This is the first release of Total News readership figures produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June 2021.
*This figure includes: SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine
For more information:
Adrian Motte
Communications Manager
amotte@nine.com.au
Monday, August 23, 2021
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