Talk Radio consolidates dominance across Australia
Talk Radio consolidates dominance across Australia
2GB #1 in Sydney / 3AW #1 in Melbourne / 4BC posts significant across the board growth
The latest radio ratings have highlighted the strength of talk radio as a medium with Nine Radio’s stations – 3AW, 2GB, 4BC and 6PR – recording stunning results.
The GfK Survey 7 saw Nine Radio’s talk stations retain their #1 position in the key 35-64 demographic with a 11.9% share (up 0.5 points). In all people 10+ Nine Radio’s talk stations grew 1.5 points to a 13.8% share.
The survey results come just a week after new research from The Lab highlighted the significant value of talk radio audiences for advertisers. The research set out to better understand audience needs, motivations, behaviours and why people listen to talk radio and highlighted the role of the medium in connecting people and increasing their sense of happiness.
“We made major changes across the Nine Radio network at the start of the year and the results are proving impressive,” said Greg Byrnes, Nine Radio’s Head of Content
“Melbourne has turned to 3AW en masse with all programs hitting unprecedented ratings figures, including a stunning 29.8% for Ross and Russ breakfast show. It’s 3AW’s best overall result in decades and shows Melbournians flocked to 3AW for trusted news and companionship in uncertain times.
“In Sydney Ben Fordham has maintained his dominance in the toughest slot in the country with a share of 16.1%, almost 6 points ahead of his nearest competitor. It’s 2GB’s 129th consecutive survey as number 1.
“The result in Brisbane has been stunning with our return to local content proving remarkable. The big gains in breakfast and Drive highlighting the huge efforts Neil Breen and Scott Emerson put over recent months.
“And Perth all key programs on 6PR have held the gains posted last survey or increased their audience figures.”
The results around the country are:
2GB 873 remains the leader in Sydney – #1 across Breakfast, Mornings, Evenings and Weekends recording its 129th consecutive survey win with an 13.7% audience share.
- Ben Fordham Live retains the #1 spot in the Breakfast timeslot – with an audience share of 16.1%.
- The Ray Hadley Morning Show remains a clear #1 recording an audience share of 17.2% (up 0.4 points). This is Ray’s 129th consecutive win.
- Afternoons with Deborah Knight has maintained its audience with a share of 10.7%.
- Drive with Jim Wilson continues to deliver a solid audience inthe Drive timeslot, with an 8.8% audience share.
- Nights with John Stanley dominates the timeslot – a clear #1 with an audience of 20.9%, well ahead of its competitors.
- 2GB is the clear #1 on Weekends (including The Garden Clinic, Chris Smith and The Continuous Call Team) with its audience share at 13.6%.
Networked programs Wide World of Sports with Mark Levy (2GB) and Money News with Brooke Corte (2GB, 3AW, 4BC) continue to perform strongly in their early evenings timeslot holding their audience.
3AW has posted its best result in decades. In what was another stunning result the station recorded an audience share of 20.6% (up 3.7 points) in Survey 7 of the GfK radio ratings, as Melbourne continued to tune to Talk Radio as a trusted source of news and opinion.
The station is #1 in Breakfast, Mornings, Afternoons, Drive, Nights and Weekends recording across the board increases, and 3AW is remains #1 in the key 40-54s advertiser demographic.
- After last survey’s record result 3AW Breakfast with Ross Stevenson and Russel Howcroft continued to record growth, posting a 29.8% share (up 2.4 points) in their timeslot and retaining the position of being Melbourne’s #1 Breakfast show. This marks 149 consecutive surveys and a total of 220 wins for 3AW as Melbourne’s #1 Breakfast show.
- Neil Mitchell remains the clear #1 in the Morning Show timeslot recording a 22.7% share, up 3.3 points.
- Dee Dee Dunleavy’s Afternoons show remains #1 in the timeslot drawing a 15.5% share up 3.5 points.
- Tom Elliott is #1 in the highly competitive timeslot Melbourne Drive with a share of 19.2%, up 4.6 points.
- Denis Walter’s Nights program is #1 in its timeslot and continues to hold its audience in Melbourne recording a 20.4% share up 5.3 points.
4BC 1116 Brisbane – Sees across the board growth as Brisbane turns to local talk
News Talk 4BC 1116 has recorded a significant increase in its audience share of 9.5% among all people 10+ (up 2.4 points).
- Breakfast with Neil Breen delivered a significant lift in Breakfast posting 10.6% share in Brisbane up 2.4 points
- The Ray Hadley Morning Show remains the #1 Talk Morning Show with a 14% share in his timeslot (9-11am) recording growth of 2.7 points in the timeslot. This is Ray’s best ever result in Brisbane.
- Afternoons with Deborah Knight post a its audience recording a 10.3% share up 2.3 points.
- Drive with Scott Emerson in its second survey lifted 2.1 points recording a 6.6% audience share.
- Nights with John Stanley had an 7.9% share in his timeslot of the audience growing his share 2.3 points.
6PR 882 Perth – Holds its overall audience share
News Talk 6PR 882 has achieved an audience share of 8.6% up 0.1 points among all people 10+
- Breakfast with Steve Mills and Basil Zempilas recorded a 11.3% share
- Mornings with Gareth Parker continued to grow on last survey with a 10.2% share, up 0.2 points.
- Afternoons with Simon Beaumont recorded a share of 8.7%.
- Perth Live with Oliver Peterson has grown its audience with a 6.6 share, up 0.3 points.
- Perth Tonight with Chris Ilsley drew a share of 8.6%
For more information:
Head of Corporate Affairs, Nine
Thursday, November 5, 2020