The generosity of Australians has shone through, with viewers and businesses around the country so far raising an astonishing $10,031,467 for Nine’s FIGHTING FOR OUR FARMERS Drought Relief Appeal. 


Donations of all amounts are coming in from far and wide to help those affected by the country’s worst drought in 100 years. All donations are being administered by Rotary Australia – whose army of volunteers have symbolised the outpouring of community support – and distributed to drought-affected farmers with the aid of the National Farmers’ Federation. 

Hugh Marks, CEO of Nine, said: “All the individuals and companies who have supported the Today Show’s Drought Relief Appeal have helped us raise more than a staggering $10 million. A massive thank you to the many Australians who have chosen to help our farmers through this effort. I’m sure the farmers have been encouraged by this response and, although what they really need more than anything right now is rain, these funds will help them until it arrives.”  

With key partners Westpac and Optus throwing their resources behind the cause, the Drought Relief Appeal has seen everyday Australians and big business come together to show their support for our farmers, with all donations being distributed to key charities on the frontline of the crisis.   

One such charity has been the Country Women’s Association, which has received $1 million to offer grants to help with household bills. 

CWA NSW President, Annette Turner, said: “So far we have been able to get $1 million out to 634 families and we still have a long way to go thanks to the donations that are coming in. I’d like to say thank you to everyone that has donated…they have touched the hearts of farmers for a long time to come.”

But with summer just around the corner and no major rainfall in sight, all Australians are being encouraged to get behind our farmers for the foreseeable future and let them know we have their backs. 

National Farmers’ Federation President, Fiona Simson, said: “Generous Australians can be assured that their donations are already helping our farmers. So far, $2.5 million has gone to directly helping farmers with hay for their animals and assistance with everyday household expenses. With the warmer months upon us and still no drought-breaking rains, we’re treating the distribution of relief funds as a marathon not a sprint.”

The appeal has been boosted by $200,000 worth of donations from McDonalds customers across the country. For a breakdown of where donations are being distributed, click here.

Donations can be made at todayshow.com.au or inside any Westpac branch. 

For further information please contact:  
Nine Publicity

Friday, September 07, 2018