Nine has announced a new strategic partnership with LiveRamp™, an Acxiom® company and leading global provider of data technology. With this partnership, Nine, becomes the first wholly Australian-owned publisher to join LiveRamp’s extensive ecosystem.

This partnership allows marketers and their agencies to use their own 1st party data, including rich offline data, to target known customers, in a privacy compliant manner, across the Nine Digital network.

Through LiveRamp marketers will have access to Acxiom’s 3rd party audience offerings including custom audience development and 600-plus custom audience segments that can be targeted across all of Nine’s major digital properties.

Nine’s properties include leading news website nine.com.au, lifestyle and celebrity properties across the 9Honey Women’s Network and TheFix.com.au, as well as sports/fitness properties such as WWOS.com.au and 9Coach.com.au.

“This partnership gives Nine access to one of the world’s leading data technology infrastructure capabilities and enables marketers to achieve privacy-compliant precision targeting capabilities across Nine Digital’s inventory of display, mobile and video.”

“Nine are innovating to provide its consumers and advertising clients an enhanced data lead solution,” said Dean Capobianco, Managing Director for Acxiom’s APAC Emerging Markets.

“Advertisers in the Australian market can now develop high-value audiences from insight-rich offline CRM data and use LiveRamp to activate segments across Nine’s digital properties.”

For more information:
Nic Christensen
Head of Trade and Internal Communications
0404 460 607
nchristensen@nine.com.au

Monday, 22 May, 2017