Middo And The Mole
Middo And The Mole
Wide World of Sports today announced new deals with the Guru of rugby league, David Middleton, and the sport’s most mysterious oracle, The Mole, to provide content across its digital and social platforms.
David Middleton – or “Middo” as he’s known to viewers and fans alike – will provide readers with pre-match analysis of every game, deep statistical previews before all the big clashes, historical and quirky stats across the NRL, and quick fast facts on Nine’s live matches.
David Middleton said: “I have been privileged to work with Nine for the past 20 years, preparing statistical information for the NRL commentary team. I’m really excited to be able to use this data for the WWOS Digital team, which will be great for fans of rugby league, and I feel honoured and grateful to be part of such a wonderful team here at Channel Nine.”
Nine has stepped in to rescue The Mole following the closure of Rugby League Week. Moley’s unique brand of reporting and tipping will now appear exclusively on Wide World of Sports.
Patrick Effeney said: “The Mole’s honest and irreverent style now has a home on WWOS, and we’re looking forward to seeing what scoops he can bring in 2017 and beyond.”
The Mole said: “I’m excited and thrilled at this new challenge. Nine is the benchmark for sport in Australia and it is an honour to come onboard. The Mole has a loyal following and I look forward to bringing breaking news, some laughs – and maybe a few first tryscorers – to my followers on Nine.”
Nine’s Director of Sport, Tom Malone, said: “We’re thrilled that both Middo and The Mole are joining WWOS as we push ahead with creating great content across all platforms to engage with both audience and advertisers.”
The Mole’s first exclusive column will appear this coming Tuesday on wwos.nine.com.au.
Middleton’s columns will appear on Tuesday and Thursday. His article on each NRL club’s hoodoo grounds can be found here.
For further information please contact:
Ryley McKay – Nine Network Publicity
P 02 9965 2727
Thursday, 4 May 2017