Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Connect with Us Connect Link Icon Subscription Cross Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine in 2024
  • Olympics and Paralympics
Subscribe Subscription Envelope Icon
Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Connect with Us Connect Link Icon Subscription Cross Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine in 2024
  • Olympics and Paralympics
Subscribe Subscription Envelope Icon
Ninetrade Site Logo
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Nine in 2024
  • Olympics and Paralympics

Lizzie Young Promoted To Nine Group Content Strategy Director

Lizzie Young Promoted To Nine Group Content Strategy Director

Lizzie Young Promoted To Nine Group Content Strategy Director

Lizzie Young Promoted To Nine Group Content Strategy Director

Nine has announced the promotion of Lizzie Young to the newly created role of Group Content Strategy Director. 

Nine CEO Hugh Marks said Young would be charged with driving Nine’s approach to the distribution and commercialisation of Nine’s content assets across all the platforms now available to us as a business. This will ensure that Nine can continue to invest in the Australian news, sport, entertainment and lifestyle content that audiences are engaging with. 

“Lizzie has played a key role at Nine over the past eight years, which has helped us bridge the gap between content and our commercial partners. She has the background, across both our content and sales divisions, to help drive not only greater effectiveness in our current business model, but also how we innovate the way we create, distribute and commercialise our content assets to adapt with changing audience behaviour.”

Young said she was excited about her new role and the challenge of finding new ways to engage both audiences and advertisers. 

“We must innovate how and where we deliver our content,” Young said. “In a fragmenting media landscape, we have to work harder to grab consumer attention. Nine must continue to be at the forefront of our audience’s mind, and when they come to us we must deliver them an amazing experience.”

In the new role Young will report directly to Hugh Marks. Nine’s CEO said the appointment was a sign of the company’s emphasis on ensuring it is focused on building new revenue streams and exploring partnerships in key areas of audience growth. 

“My challenge as CEO is to ensure our management team is fully equipped and ready to embrace change and the evolution of our business model,” he said. 

“We must constantly adapt the business to address and commercialise the way people are consuming our content. Lizzie understands our content, the creators and the audience, as well as having a deep knowledge of our advertisers, and is more than equipped to build out what will be an important role in Nine’s future.” 

For more information:
Nic Christensen
Head of Trade and Internal Communications 
0404 460 607 
nchristensen@nine.com.au 

 

More in Media releases

Season 2 of Anatomy of a Scam to focus on cutting edge cybercriminal technology
Season 2 of Anatomy of a Scam to focus on cutting edge cybercriminal technology
Aussie music legend Paul Kelly joins Carols by Candlelight
Aussie music legend Paul Kelly joins Carols by Candlelight
The Financial Review remains Australia's most read premium business title
The Financial Review remains Australia's most read premium business title
Ninetrade Site Logo
  • Careers at Nine
  • Help
  • Terms of Use
  • Privacy Policy
  • Advertise with Nine
© 2023 Nine Entertainment Company