DRIVE returns to screens across the 9Network on Sunday 1st May, taking viewers along for the ride on some of Australia’s most iconic road trips and uncovering hidden gems on roads less traveled.
Following the successful launch of the DRIVE series earlier this year, Season 2 will run over 10 episodes on Channel 9 at 1pm Sunday and stream on 9Now.
Hosted by industry experts and journalists James Ward, Trent Nikolic, and Emma Notarfrancesco, each episode is designed to appeal to a broad audience, from motor lovers to weekend drivers, through local stories, breathtaking scenery, and a diverse range of cars.
“We’re thrilled with the performance of our first ever DRIVE series”, said CEO Simon Halfhide. “Given the recent shift to more Australians exploring their own backyard our goal was to take viewers on an inspiring road trip that was both aspirational, yet within reach.”
“It was also great to see more than 50 percent of the average audience throughout the first season were female. This shows we’re striking the right balance between automotive tech and the lifestyle content more geared to families.”
DRIVE Season 2 will feature the very first drives in all new vehicles, the latest electric cars, SUV’s and hot hatches, while travelling across lakes, deserts, and even visiting a gigantic solar farm.
Drive’s Director of Content, James Ward says, “This new season of DRIVE promises more cars, more roads and great local stories, all while discovering those ‘off the main road’ hidden gems that families can add to their next great escape.
“Nowhere else can audiences get the pairing of expert automotive knowledge, with the front seat immersive road trip experience that television provides.”
DRIVE will return to the 9Network on Sunday May 1st at 1pm.
For more information contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au
Friday, April 29, 2022
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