Audiences Turn to Talk Radio
Audiences Turn to Talk Radio
The second GfK Radio Survey of 2020 has seen 2GB, 3AW, 4BC and 6PR post significant audience growth as audiences turned to talk radio during the COVID-19 crisis. The survey shows 2GB and 3AW have maintained their coveted #1 position in Sydney and Melbourne.
Across Australia the Nine Radio Network is now #1 among audience 40+ following big increases in the time audiences spend listening.
In Sydney and Melbourne, 2GB and 3AW continue to dominate, retaining their #1 market positions overall and with big audience increases in all key programs.
“Our news and talk teams have a key role to play at times like this,” said Greg Byrnes, Nine Radio’s Head of Content. “Today’s result is a clear acknowledgement that our listeners turn to us as a trusted source of information at a time like this. Over recent weeks we have seen an unprecedented number of listener calls and emails across 2GB, 3AW, 4BC and 6PR.
“These figures show that we have attracted many new listeners who have recognised the influence of talk radio’s open line and the importance of fast and reliable news and information.”
The results around the country are:
2GB 873 remains the clear leader in Sydney – #1 (AM and FM) across Breakfast, Mornings, Afternoons, Drive, Evenings, Overnights and Weekends – recording its 127th consecutive survey win with an audience share of 14.8% up 1.6 points.
• The Alan Jones Breakfast Show continues to dominate the Breakfast timeslot – #1 with an audience share of 17.9%, up 3.1 points. This represents Alan’s 226th survey win.
• The Ray Hadley Morning Show is a clear #1, recording a jump in audience of 1.3 points to a share of 18.8%. This is Ray’s 127th consecutive win.
• Afternoons with Deb Knight has shot to #1, with an audience share of 11.7% (up 2.3 points) after debuting in the timeslot earlier this year.
• Ben Fordham Live is #1 in the competitive Drive slot, with an 11.4% audience share, up 0.4 points.
• Nights with John Stanley a clear #1 with an audience 22.8% (up 3.6 points), 12.8 points clear of the nearest rival.
• Chris Smith’s weekend program has proved successful with the station’s Saturday / Sunday line up – a clear #1 overall with 13.8%.
Networked programs Wide World of Sports with Mark Levy (2GB, 4BC) and Money News program with Brooke Corte (2GB, 3AW, 4BC) continued to perform strongly in the early evenings.
3AW 693 lifts its audience while retaining its #1 position as Melbourne’s most listened to radio station (AM and FM) with an audience share of 13.9% up 0.6 points
• 3AW Breakfast with Ross Stevenson and John Burns is celebrating 147 consecutive surveys and a total of 218 wins as Melbourne’s #1 Breakfast show. Ross and John dominate Melbourne radio with an audience share of 17.39%, up 1.5 points on Survey one.
• Neil Mitchell retains his long-held #1 position. Neil is the favourite destination in Melbourne as the trusted source for news, talk and current affairs. His share of 15.4% up 0.4 puts him well ahead of all competitors.
• Dee Dee Dunleavy’s Afternoons show grew in its timeslot to record an impressive 11.2% share up 0.2 points.
• Tom Elliott remains #1 in Melbourne Drive with a share of 13.1% up 0.6 points in the highly competitive timeslot.
• Denis Walter’s Evenings program has surged since its debut at the beginning of the year and is #1 in this ratings survey with Melbourne Nights recording a share of 18.3% an increase of 2.6 points
4BC 1116 Brisbane – Audience surges as Brisbane turns to talk radio
• News Talk 4BC 1116 has seen a solid lift and achieved an audience share of 7.6% up 0.9 among all people 10+.
• The Alan Jones Breakfast Show lifted significantly with an 10.7% share in Brisbane up 1.7 points.
• The Ray Hadley Morning Show remains the #1 Talk Morning Show with a 9.6% share up 1.4 points.
• Afternoons with Deb Knight has grown its audience share for a second survey recording an 8% share up 1 point.
• Ben Fordham Live performed solidly in the competitive Drive slot with a 5.3% audience share up 0.6 points.
• Nights with John Stanley is continuing to resonate with Brisbane audiences, achieving an 8.1% share of the audience.
6PR 882 Perth – lifts across all timeslots with big increases for Breakfast and Mornings
• News Talk 6PR 882 has had a strong survey 2 with an audience share of 7.5% up 1.2 points.
• Breakfast with Steve Mills and Basil Zempilas saw a lift of 0.9 points recording an audience share of 9.3%.
• Mornings with Gareth Parker also surged recording an audience share of 8% in its timeslot up 1.9 points on the last survey.
• Afternoons with Simon Beaumont recorded a share of 7% up 0.9 points.
• Drive with Oliver Peterson had a share of 6.4% up 0.5 points on the last survey.
For more information:
Head of Corporate Affairs, Nine
Thursday, April 16, 2020