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GOOD FOOD MONTH //

Introduction

Good Food Month is Australia's largest food and drink festival series. Since its inception in 1998, the brand has curated hundreds of food experiences for millions of Australian food lovers as it travels across five cities around the country every year. Collaborating with local and international talent, the flavour-packed programs of each festival shine a spotlight on the influential chefs, world-class produce and restaurants shaping Australia’s city and regional culinary scenes.

Good Food Month also includes the much loved Night Noodle Markets, a free-to-enter Asian hawker-style night market of multicultural cuisines, vibrant atmosphere, entertainment and branded activation areas to explore. These events form part of the national Good Food Month platform and are aligned to the Nine Good Food network, which includes Good Food in The Age and The Sydney Morning Herald, the National Good Food Guide and the essential online guide, www.goodfood.com.au.

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VenessaCowell

A NOTE FROM THE HEAD OF FOOD EVENTS //

Venessa Cowell

Since the beginning of time, sharing a meal together has been the most communal and binding experience in almost every place in the world. With the recent Australian and global challenges, our role in promoting local chefs and producers is integral. 

We are proud to produce the country’s most rare and exclusive dining experiences in collaboration with the best local and international chefs in the country’s capital cities and soon to launch our regional extension of the Good Food Month program. 

We bring experiential and virtual storytelling to establish meaningful connections between our audiences, our experiences and the brands that partner with us.

GOOD FOOD MONTH //

The Numbers

The Good Food Month audiences are affluent experience seekers that value exclusivity and rarity. They are more likely to be social connectors and like to be ‘in the know’ about the latest dining, lifestyle and event trends across the nation.

  • National attendees

  • Web views (UBs per year)

  • Social media following

  • Subscriber database

GOOD FOOD MONTH ATTENDEE PROFILE //

Male28%
Female72%

Average age:

Average HH income:

Good Food Month attendees have an average household income of $250,000 and believe quality is more important than price.

%

Sponsor brand awareness

%

Increased trust in sponsor

%

Increased intention to trial

Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2020.

GOOD FOOD MONTH //

Sections

Say hello

SENIOR BUSINESS DEVELOPMENT MANAGER //

Brittany Macfarlane

CONTACTS //

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