As we enter into the final quarter of 2021, Australians more than ever before are looking forward to the festive season. To be reuinted with friends and family, celebrate, indulge and explore what Australia has to offer once again.
For Christmas this year, advertisers in partnership with Nine Radio will bring a sense of joy to our listeners - especially when it comes to gifting to those we love.
Through Nine's Unboxing Christmas research, we found two key spaces for brands to tap into this year.
To be more considered
To take time to indulge
Nine's Unboxing Christmas research looks ahead to the trends in retail, food and culture which will influence our purchasing decisions during the festive season.
Through the findings, we discovered two key spaces for brands to tap into – to be more considered and to take time to indulge. Both of which align perfectly to the notion of gifting.
Nine Radio online shoppers are primed for gifting this holiday season
61% have purchased online in the past month (clothes, books, magazines, music, groceries)
20% have spent $300 or more online in the past month
59% are firmly rooted in tradition and family values
43% have a household income of $100K+
60% are decision makers for purchasing clothing / footwear
34% have children in the home aged 0-17 years
Source: Nielsen CMV, Metro Survey 5 2021, Fused Radio Data, Cume (000s), Mon-Sun 5.30am-12MN, Nine Talk Radio AP14+ vs SMBP AP14+. Online Shoppers = Nine Talk Radio AND purchased online in the past month. GfK Radio Ratings, SMBP Survey 5 2021, Mon-Sun 5.30am-12MN, Nine Talk Radio – 2GB, 3AW, 4BC or 6PR AND Online Shoppers (purchase clothes, food/ groceries, books/magazines, music or other products online) % of All Nine Talk Radio listeners AP10+, unless otherwise stated.
How gifting comes to life across Nine Radio
By leveraging the depth and breadth of the Nine Radio network, we’re ready to help your brand share the message of gifting joy this holiday season.
Leverage editorial influence by integrating your brand into a contextual conversation through bespoke segments or win the attention of listeners via engaging promotional giveaways.
High Impact Sponsorships
Align your brand to contextually relevant environments and editorial conversations via sponsorship, to consistently position your brand top of mind.
Talent Back your brand
Inspire listeners with gifting ideas for friends and family via Live reads - harnessing the credible and recognisable voices of Nine Radio talent.
Drive brand awareness with gifting themed creative – positioning your brand’s product offering front of mind with audio delivered at scale, locally or nationally.
Make your brand famous through the power of creativity
Powered Studios is your one-stop production house for premium radio commercials
Big ideas make brands famous. Brief us, use us, and challenge us. We have a big idea for every budget, underpinned by Australia’s best audio content.
Working directly with clients to develop campaign concepts.
Scripting by some of the finest radio creative writers on offer.
Utilising a talent bank of the best professional voice overs in the country - recorded and produced in state-of-the-art recording studios.
We provide music, sound effects and can create bespoke jingles and sonic branding.
Access to trusted Nine Radio talent to bring your story to life.
End-to-end radio commercial production.
To wrap up...
Nine Radio's listeners are primed for gifting this Christmas
Key spaces to tap into this Christmas are around being more considered, taking time to indulge, and enjoying everything Australia has to offer
There are a range of impactful and creative ways to meaningfully connect through gifting with Nine Radio
Contact us for more information on how your brand can leverage the power of Nine Radio to deliver real business outcomes this holiday season.