Data

We put the power of more than 13 million verified users from across our digital ecosystem to work to deliver Australia’s most advanced data driven advertising solutions.

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Audience Match

In 2020 Nine launched Audience Match in partnership with Adobe, enabling Nine to assist brands in activating people-based audiences across Nine’s properties.

Audience Match, a custom destination, enables marketers to access greater customer insights, targeting and effectiveness with features to support privacy-conscious experiences

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Contexti

Introducing Contexti - Nine’s contextual targeting product. ​

It measures, analyses and categorises the context and general editorial point of view of every Nine published article to best match advertisers to the most relevant content. ​

Deliver the right message | At the right time | In the right environment.

Data Partners

Nine has assembled a vast portfolio of media brands, creating the largest data footprint of any Australian media business. The power of Nine is in its scale and diversity – the ability to serve multiple audiences and connect with Australians through their passions, interests and motivations.

We enrich what we know about our audience with offline and transactional data from Quantium, Equifax, near and TEG.

Equifax

Financial Data from 50 Million credit applications a year processed in behalf of Australia's financial initiations, including the big 4 banks 

Quantium

$23 billion worth of annual transaction analysed from grocery basket bank transaction data.

Near

Location data collected on over 5.4M+ Nine web and app users, allowing advertisers to target physical store locations and measure football attribution across Nine. 

TEG

Behavioural data collected from 16M active MyTicketek members purchasing  30M tickets each year.

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9TRIBES is Nine’s audience segmentation comprising 54 audience segments across nine verticals.

Our tribes are based on incredibly rich and credible data from our authenticated users enabling partners with the  best targeting capability of any local Australian media organisation.

They have been built using Nine’s addressable data set and the billions of first party data signals captured from Australians interacting with our content universe, through every touch point, every month.

News, Business & Finance

Rising Wealth

C-Suite & business Exces

SMEs

Informed Professionals

Socially Aware Change Agents

Personal Wealth Accumulators

Sport

Tennis Fans

Generation Netball

NRL Fans

Cricket Tragics 

Sports fans

Golf Fans

Luxury

Premium Socially Progressive 

Designer Labels

Prestige 

Modern Affluence 

Ultimate Affluence 

 

Food

Foodies

Food Conscious Consumers

Experimental Cook

Everyday Families 

Executive Mums

Weekend Chef

Travel

Travel Intenders

Adventure Travellers 

Retiree Travellers

Indulgent Foodie Travellers

Budget Travellers

Luxury Experiential Travellers 

Family Travellers 

Cruise Intenders 

Snow Holiday Intenders 

Fly and Relax Travel Intenders

Self Drive Romantic Escape 

Wine Region Explorers 

Business Travellers

International Travellers 

Domestic Travellers 

Lifestyle

Young Mums

Established Mums

Sex In The City 

SINKS and DINKS

Fit Nation

Urban Females 

Entertainment

Tech Guru

Theatre & Cultural Seekers 

TV + Binge

Gamers

Millennials 

Automotive

Room for the Kids

For a Better Tomorrow

Hard Hats

Urban Runabouts

It has to be European

Premium Family Hauler

Size Doesn't Matter

Property

Home Buyers

Affluent Home Owners

Home Owner

Property Investors

Renters

Renovations + DIY

Movers