Audience Match
In 2020 Nine launched Audience Match in partnership with Adobe, enabling Nine to assist brands in activating people-based audiences across Nine’s properties.
Audience Match, a custom destination, enables marketers to access greater customer insights, targeting and effectiveness with features to support privacy-conscious experiences
Contexti
Introducing Contexti - Nine’s contextual targeting product.
It measures, analyses and categorises the context and general editorial point of view of every Nine published article to best match advertisers to the most relevant content.
Deliver the right message | At the right time | In the right environment.
Financial Data from 50 Million credit applications a year processed in behalf of Australia's financial initiations, including the big 4 banks
$23 billion worth of annual transaction analysed from grocery basket bank transaction data.
Location data collected on over 5.4M+ Nine web and app users, allowing advertisers to target physical store locations and measure football attribution across Nine.
Behavioural data collected from 16M active MyTicketek members purchasing 30M tickets each year.
