Audience Match
In 2020 Nine launched Audience Match, enabling Nine to assist brands in activating people-based audiences across Nine’s properties.
Advertisers can leverage either Adobe, Salesforce, Liveramp or Karlsgate for media activation.
Audience Match, a custom destination, enables marketers to access greater customer insights, targeting and effectiveness with features to support privacy-conscious experiences
Contexti
Introducing Contexti - Nine’s contextual targeting product.
It measures, analyses and categorises the context and general editorial point of view of every Nine published article to best match advertisers to the most relevant content.
Deliver the right message | At the right time | In the right environment.