In 2020 Nine launched Audience Match in partnership with Adobe, enabling Nine to assist brands in activating people-based audiences across Nine’s properties.
Audience Match, a custom destination, enables marketers to access greater customer insights, targeting and effectiveness with features to support privacy-conscious experiences
Introducing Contexti - Nine’s contextual targeting product.
It measures, analyses and categorises the context and general editorial point of view of every Nine published article to best match advertisers to the most relevant content.
Deliver the right message | At the right time | In the right environment.
Nine has assembled a vast portfolio of media brands, creating the largest data footprint of any Australian media business. The power of Nine is in its scale and diversity – the ability to serve multiple audiences and connect with Australians through their passions, interests and motivations.
We enrich what we know about our audience with offline and transactional data from Quantium, Equifax, near and TEG.
Financial Data from 50 Million credit applications a year processed in behalf of Australia's financial initiations, including the big 4 banks
$23 billion worth of annual transaction analysed from grocery basket bank transaction data.
Location data collected on over 5.4M+ Nine web and app users, allowing advertisers to target physical store locations and measure football attribution across Nine.
Behavioural data collected from 16M active MyTicketek members purchasing 30M tickets each year.
9TRIBES is Nine’s audience segmentation comprising 54 audience segments across nine verticals.
Our tribes are based on incredibly rich and credible data from our authenticated users enabling partners with the best targeting capability of any local Australian media organisation.
They have been built using Nine’s addressable data set and the billions of first party data signals captured from Australians interacting with our content universe, through every touch point, every month.
C-Suite & business Exces
Socially Aware Change Agents
Personal Wealth Accumulators
Premium Socially Progressive
Food Conscious Consumers
Indulgent Foodie Travellers
Luxury Experiential Travellers
Snow Holiday Intenders
Fly and Relax Travel Intenders
Self Drive Romantic Escape
Wine Region Explorers
Sex In The City
SINKS and DINKS
Theatre & Cultural Seekers
TV + Binge
Room for the Kids
For a Better Tomorrow
It has to be European
Premium Family Hauler
Size Doesn't Matter
Affluent Home Owners
Renovations + DIY