We put the power of more than 13 million verified users from across our digital ecosystem to work to deliver Australia’s most advanced data driven advertising solutions.


Audience Match

In 2020 Nine launched Audience Match in partnership with Adobe, enabling Nine to assist brands in activating people-based audiences across Nine’s properties.

Audience Match, a custom destination, enables marketers to access greater customer insights, targeting and effectiveness with features to support privacy-conscious experiences



Introducing Contexti - Nine’s contextual targeting product. ​

It measures, analyses and categorises the context and general editorial point of view of every Nine published article to best match advertisers to the most relevant content. ​

Deliver the right message | At the right time | In the right environment.

Data Partners

Nine has assembled a vast portfolio of media brands, creating the largest data footprint of any Australian media business. The power of Nine is in its scale and diversity – the ability to serve multiple audiences and connect with Australians through their passions, interests and motivations.

We enrich what we know about our audience with offline and transactional data from Quantium, Equifax, near and TEG.


9TRIBES is Nine’s audience segmentation comprising 54 audience segments across nine verticals.

Our tribes are based on incredibly rich and credible data from our authenticated users enabling partners with the  best targeting capability of any local Australian media organisation.

They have been built using Nine’s addressable data set and the billions of first party data signals captured from Australians interacting with our content universe, through every touch point, every month.