Tennis on Nine in 2024 holds the promise of surprise, suspense and success.
Our national and international hosts will bring Aussies all the entertainment, updates, news and more. Our experts, covering a time for fans, new records, new stars and new stories like nowhere else can.
All this, across Nine’s multi-platform touchpoints will put your brand at the heart of the action - driving real, measurable impact.
Tennis on Nine in 2024 - The moment is NOW.
To find out what your brand can achieve with a Tennis on Nine partnership, request a tailored response to help realise your marketing objectives.
The drama intensifies NOW
If the history of tennis tells us anything, it’s that there’s always another outstanding generation to redefine the game, delivering an even more exciting competition to watch, with a dynamic mix of creative young players.
That generation is here, and they are dominating now.
The time is NOW
Nine is the only place in the country where you can access all four grand slams.
Covering the greatest matches, played on the sport’s grandest stages. From the blue courts of Melbourne's Australian Open, the orange clay of Paris at Roland Garros, to the green grass of Wimbledon and the hard courts of the US Open in New York.
Broadcasting the best of global tennis, all year round
Aussies use multiple touchpoints to consume their tennis content of choice.
The festive and competitive energy of the tennis transcends our broadcast, reaching into every content platform. We ensure, for those tuning in at home, in the car, on their way to work or in a coffee shop, that they get the best seat in the house every time.
Our coverage will keep Aussies up to date with those on the ground, driving the ultimate engagement in your brand story.
Nine's total tennis media coverage will reach
92% of Australians
One unified content ecosystem
TOTAL TELEVISION
Across our television offering, fans wake up in the morning to the TODAY Show to catch up on AO updates. Staying with us for our morning show, which sets up the day with all the previews, analysis and entertainment. And of course, all the Tennis highlights, in-depth opinion and feature stories are all covered across our weekly panel shows, Cross Court and Sports Sunday.
TOTAL PUBLISHING
Nine's publishing coverage is where the conversation starts about players' journeys, the evolution of the sport and the wider tennis community. We focus on serving in-depth content to our readers so they can consume a product that goes well beyond the headlines. Digitally we keep our finger on the pulse with live blogs, and beyond the court coverage of key matches from our team of expert writers.
TOTAL AUDIO
Our audio proposition is a direct line to the tennis fans of the nation. Every week, we’ll serve up in-depth game analysis with daily tournament coverage and expert commentary from our talent. Nine Radio allows you to create a deeper connection with fans through our live on-ground broadcasts and extend conversations throughout the tournaments. Plus 9News Podcast and WWOS Updates podcast will be sharing daily AO updates over the tournament.
Source: VOZ Data 4.0 © OzTAM Pty Limited [2023], NATIONAL, Network Nine + Affiliates + BVOD, Cumulative Reach, Total TV, Linear TV, BVOD, Total People, P25-54, P18-39, contains "2023 Australian Open", "2023 AO", 16/01/2023-04/02/2023, Con 7, BVOD based on when watched. Source: Roy Morgan Research; people 14+ for the 12 months ending June 2023. GfK Radio Ratings, SMBP Survey 1 2023, Mon-Sun 12MN-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP10+.
Every media touchpoint, underpinned by Nine's leading data infrastucture
Signed-in users
Increase media efficiencies
68 targeting segments across 9 verticals
Australia's
Driving audience enrichment
Your moment is NOW
We take great pride in our content expertise to create world-class entertainment for all of Australia. This is underpinned by our marketing solutions team, Powered, which is built specifically to help your brand grab hold of the BIG marketing moments.
What does this mean? We can help with brand or media strategy, consumer insights or maybe even something as specialist as market-mix modelling and econometrics.
You might need a new creative strategy or production of advertising material across TV, Audio, Print, Digital or Social. Or maybe you want to better understand how your brand, your products and your financial expertise can be integrated into our content.
No matter the challenge, Powered have the expertise, all in house.
Nine's ecosystem will be chanting tennis all summer long
and your brand can be immersed in every touchpoint, for every audience.
Nine's ecosystem will be chanting tennis all summer long
and your brand can be immersed in every touchpoint, for every audience
Shall we Gin?
At the Australian Open 2023, Gordon’s Gin was the official gin partner of the tournament for the second year, with an on-ground activation and product within the grounds of Melbourne Park.
The Creative Solutions team at Powered pitched the idea of extending the campaign across the Nine ecosystem at several cross-platform touch points, to emphasise the Gordon’s Gin partnership with the AO and the key on-ground concept, 'Shall we Gin?'.
Total Instagram reach (Jan 19 & 27)
Time on page on Immersive Article (3x higher than industry average)
Views on Immersive Articles
Total newsletter view count (across feature 1 & 2)
Looker Studio (Snowplow) 2023 @wwos Instagram 2023. @goodfoodau Instagram 2023
Over delivered by 60%
on reach for each content clip across Wide World of Sport social
Harness the power of Tennis on Nine in 2024
For further information, please contact your Nine representative or complete the form, and a member will be in touch.