Audience Demographic

47%
Female
53%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

54 %

Social Grade AB

36 %

Business Decision Makers

30 %

Managers & Professionals

52 %

Main or Sole Grocery Buyers

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

Monthly Readership & Audience Demographic: emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending December 2020, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings December 2020.

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