Audience Demographic

77%
Female
23%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

53 %

Home Owner / Have Mortgage

49 %

Main Grocery Buyers

42 %

Intend to travel Interstate N12M

$97

Average Weekly Grocery Spend Total

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2020, Nielsen Digital Ratings Monthly, June 2020; People 14+

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