Drive

Drive

With an existing audience of 1.7m across digital, CarAdvice and Drive regularly appear across A Current Affair, Today Show and Weekend Today, as well as The Sydney Morning Herald and The Age delivering comprehensive independent reviews, advice and news to a whole new audience.

CarAdvice delivers a radio cumulative audience of 225,000 with these listeners spending nearly four hours listening. With an audience split of 52% male and 48% female listeners, CarAdvice’s radio programs deliver automotive content to a broad audience aged between 35 and 64.

 

Audience Demographic

33%
Female
67%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

60 %

Intend to buy a car N12M

64 %

Intend to travel interstate N12M

65 %

Social Grade AB

78 %

Home Owner / Have Mortgage

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2019 Nielsen Digital Ratings Monthly, June 2019; People 14+

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