Drive is in an authoritative, info-rich destination that delivers up to the minute commentary on car news,  future mobility trends, car comparisons, informative and entertaining stories, videos and content to suit every type of driver and their car research, purchase and ownership needs. 

The Drive team are automotive experts from all parts of the industry – journalism, print, publishing, photography, videography, motorsport and automotive corporate. Their diverse and inclusive voices speak to all types of car buyers, drivers, influencers and enthusiasts, across all formats – including digital, print, TV and radio.

The prestigious Drive Car of the Year annual awards have been running for 16 years and help consumers find the best cars in the market across all segments, brands and models.

Audience Demographic

Age 14-29
Age 30-44
Age 45-64
Age 65+

60 %

Intend to buy a car N12M

64 %

Intend to travel interstate N12M

65 %

Social Grade AB

78 %

Home Owner / Have Mortgage

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a


emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2019 Nielsen Digital Ratings Monthly, June 2019; People 14+

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