After a six-year wait, Celebrity Apprentice Australia is back on Nine in 2021 with the biggest shake-up the series has ever seen.
The highly respected British billionaire and business magnate, Lord Alan Sugar, synonymous with The Apprentice after appearing in 17 seasons of the smash-hit UK series, will be coming Down Under to serve as CEO for the candidates vying to become the next Celebrity Apprentice. Known for his no-nonsense approach to business, sparks will fly and egos are sure to be bruised as Lord Sugar clashes with the celebrities in the boardroom.
In each episode two teams of celebrities will take on an epic task, using their business savvy, creativity and charm – while reaching into their little black book of contacts – to win cash for their chosen charities.
The first three celebrities to throw their hat in the ring are personal trainer, author and TV personality Michelle Bridges, one half of Nova FM’s Fitzy & Wippa radio show; host Michael “Wippa” Wipfli; plus former Olympic gymnast – and the most successful woman in Australian Ninja Warrior history – Olivia Vivian.
Lord Sugar, along with his two advisers, also incredibly successful businesspeople, will eliminate the celebrities one by one with those two dreaded words – “You’re fired!” – until one is ultimately crowned the Celebrity Apprentice, following in the footsteps of past winners Julia Morris, Ian “Dicko” Dickson, Stephanie Rice and Sophie Monk.
This season promises plenty of never-before-seen twists and tasks to keep viewers on the edge of their seats.
Celebrity Apprentice Australia is produced by Warner Bros. International Television Production Australia for the Nine Network, based on the format created by Mark Burnett and distributed by MGM.