The Block driving results for leading digital business
Hipages is a digital platform that connects tradies with Australian homeowners. But like many digital-first companies it has relied on paid search to drive its growth.
Despite seeing growth, hipages had an awareness problem, with only 1 IN 4 Australians familiar with the brand.
As a solution, in order to drive brand awareness and consideration, hipages increased their investment in television.
Hipages is Australia’s leading platform for finding trusted tradies, with a job posted every 26 seconds and an average of 100,000 jobs posted every month.
SPONSORSHIP DRIVES RESULTS FOR THE HIPAGES
In 2019, in order to drive further awareness and consideration, hipages invested their entire discretionary budget into a 14-week sponsorship of The Block.
What makes an effective sponsorship? Click here.
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