To drive awareness and increase overall sales of Paul’s Zymil amongst Australian consumers, Powered Studios were tasked with producing a 15” brand TVC to run nationally across broadcast and online. 

The fun TVC concept was sparked by market research that presented a slight misconception amongst consumers about the correct pronunciation of the product. So the team harnessed this insight to communicate the Pauls Zymil brand in a relatable, imaginative, warm and lively way.  

Pauls Zymil. Hard to say, easy to digest.