Powered Studios Case Study: Pauls Zymil, Hard to say, easy to digest
To drive awareness and increase overall sales of Paul’s Zymil amongst Australian consumers, Powered Studios were tasked with producing a 15” brand TVC to run nationally across broadcast and online.
The fun TVC concept was sparked by market research that presented a slight misconception amongst consumers about the correct pronunciation of the product. So the team harnessed this insight to communicate the Pauls Zymil brand in a relatable, imaginative, warm and lively way.
Pauls Zymil. Hard to say, easy to digest.