Powered Studios Case Study: Kmart x LEGO® Masters
This year Nine revealed a number of key commercial partnerships to launch the debut season of the hugely successful LEGO® Masters.
Amongst these was leading Australian retailer Kmart,who worked closely with Powered Studios to create an integrated and bespoke TVC, building on the brand’s long-term partnership with LEGO®.
The creative concept embraced the creative, fun spirit of the show, helping to bring it to life in lounge rooms across the country. The commercial celebrates family bonds and connection, and demonstrates the infinite possibilities of imagination with LEGO®, made possible with Kmart’s irresistibly low prices.