LEGO® Masters Drives Honda’s Net Promoter Score to New Heights
With the launch of Nine’s latest entertainment format, LEGO® Masters Australia, major sponsor Honda Australia worked with Powered Studios to produce an integrated TVC channelling all the wonder and imagination of the hit program.
The creative concept follows the story of a young boy sitting safely in the back seat of the family Honda on a drive through sun-filled streets. His imagination begins to take hold as he plays with his very own LEGO® Honda Civic Type-R, culminating in a moment anchored by the joy of inspiration.
Powered Studios and Honda Australia: inspiring the dreamers of tomorrow.
Source: Zenith CX Tracker Brand study 2019