Advertising with Nine’s radio stations – 2GB, 3AW, 4BC and 6PR – allows brands to effectively reach decision makers and drive an increase in sales, says Director of Loans 123, Steve Sell.

Loans 123 is a specialist company offering competitive rates by personalising loans to individuals, families or businesses. It is Perth’s trusted leader in finance, and a large part of building its reputation and trust is through its advertisements on Nine Radio. 

“Advertising on Nine Radio has allowed us to gain a reputation, reach decision makers and target demographics,” Sell said. “We set out to target people who want loans, whether it is a boat loan, car loan, caravan loan or a commercial loan, and a lot of people in that market are in the 6PR demographic.”

Loans 123 is now such a well-recognised brand in Perth that Sell no longer has to introduce the brand.

He says: “I often call a business and they’ve already heard my name, they know what I do, so it’s not a cold call. That’s an important part of why we advertise.

“Radio has been very effective, and what we’re looking for in Nine Radio is brand recognition, increase in sales and credibility, and we get that.”