In the lead-up to the 2020 Summer of Tennis, Arnott’s, Spark Foundry and Publicis’ The Neighbourhood partnered with Nine to produce a series of integrated TVCs, focused on creating a disruptive experience within the telecast and leveraging the Nine ecosystem. Arnott’s worked closely with Powered Studios to produce Jatz and Savoy brand TVCs, communicating how the crackers are the perfect snack for all your entertaining occasions.

The disruptive TVC format integrated wonderfully with Nine’s Summer of Tennis, resulting in a humour-driven execution that grabbed audience attention whilst delivering a key brand message.