AO x Uber Eats - Nine for Brands

Uber Eats aimed to elevate their brand and entertain fans during Australia's biggest sporting moment.

With all eyes on the Australian Open, Uber Eats saw an opportunity to go beyond traditional advertising and align with Nine’s powerful, unified content ecosystem. Building on a six-year partnership with Nine’s Summer of Tennis, the challenge was to bring their campaign, “Get Almost Almost Anything… Even Andy Murray,” to life across the entire two-week event.

A multi-phase campaign designed to surprise, entertain and dominate the screen.

Launched on January 12th, Uber Eats’ 2025 campaign unfolded in three playful acts, Can’t Get Andy Murray, Getting Andy Murray, Get Andy Murray, designed to build anticipation and keep audiences guessing.

From pre-tournament lead-ins like the United Cup and Brisbane and Adelaide Internationals, to peak AO moments, Uber Eats maintained visibility across Nine’s total ecosystem. They took over more than just ad breaks: fans spotted Andy in unexpected places like Channel 9 Entertainment, MAFS promos and even live traffic reports – demonstrating Uber Eats’ signature wit and reach.

Powered Studios played a key role in bringing Uber Eats’ creative vision to life, delivering standout, custom-produced TVCs that seamlessly integrated into the Nine environment.

A true ecosystem play across Nine’s broadcast and digital network. The campaign spanned multiple touchpoints to deliver scale and synergy across broadcast TV, BVOD, social and digital. This integrated approach kept Uber Eats top-of-mind across every screen and stage of the tournament- ensuring audiences didn’t just watch the AO, they experienced Uber Eats throughout it.