Food delivery service, Uber Eats, partnered with the Australian Open, to promote their “Tonight I’ll be Eating” campaign.
talent-led TVCs were created that blurred the lines between content and
advertising. The solution was a collaborative effort between key stakeholders
the Special Group, Tennis Australia and Nine.
The AO x Uber Eats partnership became one of the most engaging advertising campaigns of 2019, and increased consideration and purchase intent for Uber Eats.