CarAdviceDrive

Overview:

With an existing audience of 1.7m across digital, CarAdvice and Drive regularly appear across A Current Affair, Today Show and Weekend Today, as well as The Sydney Morning Herald and The Age delivering comprehensive independent reviews, advice and news to a whole new audience.

CarAdvice also has a dedicated radio show broadcast across Macquarie Media with the team appearing nationally on Wednesday nights with John Stanley (during the football season) and Thursday nights with Denis Walter in Melbourne.

CarAdvice delivers a radio cumulative audience of 225,000 with these listeners spending nearly four hours listening. With an audience split of 52% male and 48% female listeners, CarAdvice’s radio programs deliver automotive content to a broad audience aged between 35 and 64.

Tag Line / Position:

Every new car. Every last detail.

Target Audience:

Drivers, New and used Car intenders and automotive enthusiasts.

URL / Destinations:

Colour Palette:

#FF6D22
R:253 G:110 B:49
C:0 M:71 Y:95 K:0

#121212
R: 18 G: 18 B:18
C:73 M:67 66 K:82

#A88837
R:167 G:135 B:62
C:33 M:42 Y:94 K8

#ff8000
R:255 G:128 B:0
C:0 M:55 Y:100 K:0

Car Advice

Drive

Logos:

caradvicedrive_lockup_horizontal
caradvicedrive_lockup_stacked2

Primary - Combined Logo

caradvicedrive_lockup_horizontal_black
caradvicedrive_lockup_hstackedblack

Mono - Combined Logo

caradvicecolour
caradvice_black

Car Advice - Colour & Mono

Drive_Black
Drive_grey

Drive - Grey & Mono