Audience Demographic

53%
Female
47%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

41 %

Social Grade AB

25 %

Business Decision Makers

22 %

Managers & Professionals

40 %

Main or Sole Grocery Buyers

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

Audience Demographic: emma™ conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2020, Nielsen Digital Content Ratings, Monthly Tagged, June 2020, people 14+.

Digital: Nielsen Digital Content Ratings, Monthly Tagged, July 2020, Current Events and Global News Sub Category, Text, People 2+, Census.

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