Audience Demographic

64%
Female
36%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

61 %

Social Grade AB

46 %

Main or Sole Grocery Buyers

60 %

Intend to Travel Interstate N12M

46 %

University Educated

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending September 2019 Nielsen Digital Ratings Monthly, July 2019; People 14+

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