Back in 2005, when Kim Kardashian was still best known for carrying Paris Hilton’s shopping bags, a world-first ‘Plastizine’ (DVD magazine, for the uninitiated) began cropping up all around Australia – it was called PEDESTRIAN.TV.
After taking the internet by storm and resonating with Aussies in an entirely new way, PEDESTRIAN.TV graduated from a single digital publication to six in 2019, welcoming Business Insider, Lifehacker, Gizmodo and Kotaku, as well as the American Express Open Air Cinemas, to the family.
The newly-formed Pedestrian Group is now a digital powerhouse as Australia’s leading youth-centred publisher, reaching a unique audience of more than 4.1 million Aussies per month*. It’s wholly owned by Nine, Australia’s largest and most diverse media company.
With creativity at the core of absolutely everything we do, every single day at Pedestrian Group’s Sydney, Melbourne and Brisbane offices is an exciting one. Our team hustle hard because we bloody love what we do, pushing boundaries to generate big and bold ideas that’ll go straight to the pool room.
Our unstoppable suite of publications covers everything from news, entertainment, style, music, beauty, health, dating, travel, gaming, tech, finance and more in a variety of voices that resonate with young Aussies. There’s literally no topic we can’t tackle.
Then there’s Pedestrian JOBS: the #1 destination for creative job seekers and businesses looking to recruit their team’s next MVP. We proudly hook people up with their dream gig at organisations like Myer, Nova, Universal Music and P.E Nation every bloody day.
On the brand partnership front, we work with giants like McDonald’s, Suncorp, Nike, Holden, Telstra, Smirnoff, Microsoft, Sony and CommBank to create award-winning integrated campaigns across all of our publications. From international video shoots to our very own festival dedicated to self-care, we go beyond traditional advertising.
In March 2015, Nine took a majority stake in Pedestrian.TV – one of Australia’s leading youth publishing business. Pedestrian.TV engages over 1.5 million young Australians each month with its pop culture musings and creative jobs listings. As one of Australia’s fastest growing publisher brands, Pedestrian.TV’s rapid growth saw it make BRW’s Fast 100 in 2012, 2013 and 2014.