Audience Demographic

32%
Female
68%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

75 %

Social Grade AB

30 %

Managers & Professionals

65 %

Intend to Travel Interstate N12M

55 %

Intend to Travel Overseas N12M

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending December 2019, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings December 2019.

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