Audience Demographic

70%
Female
30%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

47 %

Home Owner / Have Mortgage

41 %

Main Grocery Buyers

3.15 ppl

Average Household Size

$138.21

Average Weekly Grocery Spend Total

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending September 2019 Nielsen Digital Ratings Monthly, July 2019; People 14+

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